Does your website need more customers?

We build business with search engine optimisation.

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Building Business

At Gray, we build business for our clients with proven SEO strategies & processes. Traffic is the lifeblood of a business; targeted, free traffic is the holy grail.

We live in an age where the consumer wants information fast. With Google being voted the most popular & visited website in the world, consumers are placing their trust in them for their source of information & answers. Unlike paid traffic sources (e.g. Google AdWords), which has the element of begging to your potential customers, we focus on building.

When a potential customer takes a step towards you with a warm handoff from Google, you’re being placed in a category of authority in their mind. If Google is saying you’re the best & most relevant business, chances are your potential customers are thinking the same thing.

The ultimate goal in advertising is to be marketing to your starving crowd. At Gray, our strategies & methods ensure your business is positioned in front of your hungry customers, screaming for your services. We bridge the gap between your business and qualified excellent customers.

Our objective is to build your website into a consistent, revenue producing machine that withstands the test of time. This is how you truly build and move into a position of empowerment with your advertising & business; getting your foundations right, and winning.

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The best part about working with Luke, was his transparency.Very results driven individual, and puts his all into his work for his clients. We learnt a lot working with him for the time we worked together.

Sam Ahmed

Worked with Luke on multiple occasions and I have to say that not only was it easy and stress-free, but the knowledge he bought to my company helped immensely and created a lot of attention. Highly recommend Luke to help drive the right traffic to your company.

Rob Misale

If your business is lucky enough to get an opportunity to work with Luke, take it! He is excellent with SEO. He has an immense amount of knowledge, and he explains the strategy in a way anyone can understand. He is a true professional at branding and building a win-win situation. Working with him is always a pleasure!

Brian Marshall

We have been working with Luke at Gray SEO for about 8 months now. He really knows and understands the business so well and has helped us get our business in front of the people who need to see it. Communication has been great, and anytime we have had questions he has been there to answer them quickly and efficiently. We highly recommend Gray SEO.

Paul Haigh

Gray SEO really knows their stuff. After working with them for a short period of time my website was ranking right up the top!

At first I was hesitant to outlay the cost, however, it proved to be a great investment. Each week, I'm getting more business enquiries, and the bookings are coming in strong.

Alex Fisher

Luke is a great guy to work with, so easy and professional. He is highly committed to his craft and his clients and working with him you know you will get results not gimmicks.

Gabe Bautisa

Luke Gray's professionalism, industry knowledge, and business ethics are second to none. If you are running a small business and need results, look no further than Gray SEO Global. Highly recommended.

Travis Summerton

How we help build business

 

Grow customer base

Watch as your business completely transfigures. Know that you are reaching your entire customer base that requires the help of your service by governing the search engines of your market. We’ve helped rapidly grow local businesses, national businesses, eCommerce businesses, you name it.

 

Return on investment

Make your money work for you long term. Our services help drive more customers to your website, products, and services than any other online marketing strategies. Our SEO is forward thinking, and we set our clients up to win from the very beginning.

 

Reporting

You want to see the results of your investment in SEO and other marketing efforts. We’re Google Analytics Certified and specialise in providing in-depth analysis and reporting of your website traffic. We also provide daily ranking reports so there is complete transparency about the progress of your campaign; we’re in the trenches with you through all the ups & downs.

 

In-house work

All work is done in-house by our team of SEO professionals. No outsourcing to foreign countries, or shortcuts. We take the road less travelled. Our methods are advanced and of extremely high quality. Call us at any given time, and we’ll know the exact status of your campaign and the work that has been done.

 

No lock-in contracts

We do not believe in locking our clients into long-term contracts. Instead, we want to earn your business over and over again each month. Like any relationship, we don’t want our clients to be held against their will to partner with us. Gray is built around results, and we get our security from our process, not by locking people into contracts.

 

Connected

At Gray, we’re members of a mastermind group that contains the world’s most elite SEO minds. We talk strategy, what’s working, and what to move away from. We stay on the cutting edge of our industry and your company benefits from that knowledge. Helpless SEO is getting tactics from places like Moz or Search Engine Journal; we actually know what’s working now, and for the subsequent years ahead, and have the results to prove it.

 

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We take you to familiar territory

Much like a model home, we want you to have a small glimpse at what we can make rankings look like for your business

Adelaide SEO

Darwin SEO

Hobart SEO

The Gray Process

We don’t believe in occasional greatness, but results with predictability. Without a process, this is essentially impossible. Our processes are consistently executed and enhanced, proven to deliver exceptional results for our clients.

01

Strategy

We set our clients up to win from the very beginning, by establishing a solid foundation, and building. We unveil your market's biggest revenue-getting opportunities on the search engines and create a corresponding framework to crush your competitors. We do this through in-depth keyword research and careful selection. A small group of your most profitable keywords are selected, and we sniper focus our resources into that set. Everything we do is based on Strategy, integrated with a well defined, proven system.

02

Audit

We then perform an extensive Audit on your website, to see if we can spot any red flags. Unfortunately, SEO in the wrong hands can lead to all sorts of Google penalties (manual or algorithmic), as a result of violating Google's guidelines. If you've utilised an SEO company in the past, and you didn't get any results, there is a chance your site has a penalty. Some of our red flags include duplicate content; on-page & off-page over-optimisation; and low quality & unrelevant links. Fortunately for you, we are experts in penalty recovery.

03

On-page SEO

On-Page SEO refers to all measures within the website itself, in order to improve its position in the search results. Whilst On-Page SEO is important in establishing a firm foundation for your website, it's rarely enough to move the needle, and win in a competitive market. Some of our On-Site optimisation components include heading (H) tags; alt image tags; site structure and internal linking, and content optimisation. In a sense, On-Page SEO is like holding a sign outside of your business saying you’re the best in your industry. This doesn’t really hold much validity unless other people (apart from your friends & family) think that also. Google needs to get a gauge for your credibility, which is where Off-Page SEO comes in.

04

Off-page SEO

Off-Page SEO refers to all measures external to the website itself, in order to improve its position in the search results. The majority of SEO's approach a campaign with the mentality of ticking boxes. Results are inconsistent, and they're left scratching their heads, and helpless in a sense. We focus on what's actually going to consistently exceed the threshold and win against your competitors. Much like the real world, the hardest thing to manipulate in a business is what people say about you. Google's main way of measuring social proof, and where they place most of their weight on search results, is your backlinking profile. They rate these based on their relevance, importance & trust. Similarly, a restaurant gains credibility only when people or figures of authority eat there and rave to their friends & family about the experience, and a buzz is created. Our backlinking methodologies are highly advanced, and where we place our main focus & resources. This is what consistently gets the needle moving, and we have the results to back this claim.

05

Domination

Our strategy, combined with the implementation of our SEO methods, yields domination. We have successfully dominated some of the most competitive searches in the nation and can do the same for you. When we say we set you up to win, we don’t just mean on delivering with rankings & traffic. The reality is, just by being present when people are searching for your service or product can be more than enough to skyrocket sales. We’ve seen this time & time again. However, we also provide & implement for our clients the proper framework for conversion to increase the number of visitors into buyers. You will also have the opportunity to purchase our additional service (once the campaign is complete) for visitors that fail to convert (or the window shoppers). They will be remarketed with ads that will chase them around the internet.

06

Referrals

We understand that when you discover a good thing, you want to share it with others. By this point in the relationship, you would have experienced our red carpet process, and you want your friends & family in business to know what it’s like being in the promise land. Much like SEO, word of mouth is an incredible method of marketing, which is why we want to reward you. At Gray, we have a referral program that could potentially get your website’s SEO maintenance (once the campaign is complete) done at a significant discount price or even free. All you need to do is refer them to us, and we handle the rest.

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Some of our clients

100+ small, medium to large sized businesses around the world

We’re living in a digital age where everything is becoming online-centric. The success or failure of a business almost directly correlates with how it is performing in the online market – it is easy to see social media sites like Twitter and Facebook as gimmicky and unprofessional, but in reality, they’re so important to how the modern business world functions. This being the case, a business must have a popular online presence to survive, and one of the keys to making that happen is SEO (Search Engine Optimisation) at Gray SEO Global.

Why is SEO so important?

SEO drives traffic

In other words, it gets your content seen and as we know, a business is only as good as the number of people who can visit it and find a reason to come a second time. Creating an online business is all about driving traffic towards your site. It’s about getting people to click on your content, whatever it may be, and share it around the web. SEO helps to achieve this by placing popular keywords and phrases on your website, which allows search engines to figure out what the page is about, which will in turn force it up the rankings on search results and social media sites, where it’s going to be seen by (hopefully) millions of people.

Google doesn’t function without it

Google is such a huge factor in the online market. It’s the most popular search engine by far, and its algorithms determine which pages to show in its results, so by deploying effective SEO, you can find your business reaching a massive audience without throwing endless money into advertising. One of the simplest SEO tricks is searching for your keyword or article heading in Google and scrolling down to the bottom of the page. With every Google search, there’s a “Search related to” section at the bottom, which displays eight popular searches on similar keywords. Simply by plucking a few of these search terms and placing them into an article, there’s immediately going to be an upgrade in the page’s Google ranking.

Marketing is only heading in one direction

The demand for an effective online presence in business is growing, and will only keep growing. The more technology booms (and the world experience life virtually through the internet), the more a business will need to focus on online components just to survive, let alone thrive. SEO is one of the number one ways in which to achieve massive results.

It’s cost-effective investment

SEO is about advertising and selling yourself, but not in the traditional way. Instead of throwing away money at direct advertising (like TV commercials or bus banners) or social media promotion (which can be effective but costs a lot), effective SEO subtly forces your content in front of people’s eyes without them even realising it – and all at very low cost comparatively. While it may not initially draw in as much interest and revenue as those aforementioned direct methods, it at least provides a dense foundation for the business to grow. It’s an investment.

It’s a way of staying in the race

Competitors are doing it. Everyone is doing it. If a business is to stand any chance whatsoever in the online market, SEO simply has to be an ingredient in the plan. It’s no get rich quick scheme, but it is a way of making sure you always have one foot in the race. By deploying effective SEO early, your business will reap the rewards down the line. The only sure-fire to fail as an online business beyond failing to utilize effective SEO is the selling of shoddy products – and that kind of business won’t last in any environment anyway.

It works

Quite simply, SEO is a proven method of marketing. It’s so effective, in fact, that you can take courses in it – it’s not just a web developer’s “trick” to earning a few extra clicks. Picture it as similar to the way trending topics work on social media sites; search engine algorithms rely so heavily on keywords and phrases, that if your business is using SEO properly, it’s essentially going to “trend” in results. Businesses hoping to stand a chance in this strange, virtual environment must make SEO a priority; and quickly! While its effects and methods have developed quite significantly as the online landscape changes, it remains a vital component of online marketing.

 

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Contact us today at 0406 383 014.

 

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