Does your website need more customers?

We build business with search engine optimisation.

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Building Business

At Gray, we build business for our clients with proven SEO strategies & processes. Traffic is the lifeblood of a business; targeted, free traffic is the holy grail.

We live in an age where the consumer wants information fast. With Google being voted the most popular & visited website in the world, consumers are placing their trust in them for their source of information & answers. Unlike paid traffic sources (e.g. Google AdWords), which has the element of begging to your potential customers, we focus on building.

When a potential customer takes a step towards you with a warm handoff from Google, you’re being placed in a category of authority in their mind. If Google is saying you’re the best & most relevant business, chances are your potential customers are thinking the same thing.

The ultimate goal in advertising is to be marketing to your starving crowd. At Gray, our strategies & methods ensure your business is positioned in front of your hungry customers, screaming for your services. We bridge the gap between your business and qualified excellent customers.

Our objective is to build your website into a consistent, revenue producing machine that withstands the test of time. This is how you truly build and move into a position of empowerment with your advertising & business; getting your foundations right, and winning.

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Gray SEO really knows their stuff. After working with them for a short period of time my website was ranking right up the top!

At first I was hesitant to outlay the cost, however, it proved to be a great investment. Each week, I'm getting more business enquiries, and the bookings are coming in strong.

Alex Fisher

We have been working with Luke at Gray SEO for about 8 months now. He really knows and understands the business so well and has helped us get our business in front of the people who need to see it. Communication has been great, and anytime we have had questions he has been there to answer them quickly and efficiently. We highly recommend Gray SEO.

Paul Haigh

Worked with Luke on multiple occasions and I have to say that not only was it easy and stress-free, but the knowledge he bought to my company helped immensely and created a lot of attention. Highly recommend Luke to help drive the right traffic to your company.

Rob Misale

The best part about working with Luke, was his transparency.Very results driven individual, and puts his all into his work for his clients. We learnt a lot working with him for the time we worked together.

Sam Ahmed

Luke Gray's professionalism, industry knowledge, and business ethics are second to none. If you are running a small business and need results, look no further than Gray SEO Global. Highly recommended.

Travis Summerton

Luke is a great guy to work with, so easy and professional. He is highly committed to his craft and his clients and working with him you know you will get results not gimmicks.

Gabe Bautisa

If your business is lucky enough to get an opportunity to work with Luke, take it! He is excellent with SEO. He has an immense amount of knowledge, and he explains the strategy in a way anyone can understand. He is a true professional at branding and building a win-win situation. Working with him is always a pleasure!

Brian Marshall

How we help build business

 

Grow customer base

Watch as your business completely transfigures. Know that you are reaching your entire customer base that requires the help of your service by governing the search engines of your market. We’ve helped rapidly grow local businesses, national businesses, eCommerce businesses, you name it.

 

Return on investment

Make your money work for you long term. Our services help drive more customers to your website, products, and services than any other online marketing strategies. Our SEO is forward thinking, and we set our clients up to win from the very beginning.

 

Reporting

You want to see the results of your investment in SEO and other marketing efforts. We’re Google Analytics Certified and specialise in providing in-depth analysis and reporting of your website traffic. We also provide daily ranking reports so there is complete transparency about the progress of your campaign; we’re in the trenches with you through all the ups & downs.

 

In-house work

All work is done in-house by our team of SEO professionals. No outsourcing to foreign countries, or shortcuts. We take the road less travelled. Our methods are advanced and of extremely high quality. Call us at any given time, and we’ll know the exact status of your campaign and the work that has been done.

 

No lock-in contracts

We do not believe in locking our clients into long-term contracts. Instead, we want to earn your business over and over again each month. Like any relationship, we don’t want our clients to be held against their will to partner with us. Gray is built around results, and we get our security from our process, not by locking people into contracts.

 

Connected

At Gray, we’re members of a mastermind group that contains the world’s most elite SEO minds. We talk strategy, what’s working, and what to move away from. We stay on the cutting edge of our industry and your company benefits from that knowledge. Helpless SEO is getting tactics from places like Moz or Search Engine Journal; we actually know what’s working now, and for the subsequent years ahead, and have the results to prove it.

 

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We take you to familiar territory

Much like a model home, we want you to have a small glimpse at what we can make rankings look like for your business

Adelaide SEO

Darwin SEO

Hobart SEO

The Gray Process

We don’t believe in occasional greatness, but results with predictability. Without a process, this is essentially impossible. Our processes are consistently executed and enhanced, proven to deliver exceptional results for our clients.

01

Strategy

We set our clients up to win from the very beginning, by establishing a solid foundation, and building. We unveil your market's biggest revenue-getting opportunities on the search engines and create a corresponding framework to crush your competitors. We do this through in-depth keyword research and careful selection. A small group of your most profitable keywords are selected, and we sniper focus our resources into that set. Everything we do is based on Strategy, integrated with a well defined, proven system.

02

Audit

We then perform an extensive Audit on your website, to see if we can spot any red flags. Unfortunately, SEO in the wrong hands can lead to all sorts of Google penalties (manual or algorithmic), as a result of violating Google's guidelines. If you've utilised an SEO company in the past, and you didn't get any results, there is a chance your site has a penalty. Some of our red flags include duplicate content; on-page & off-page over-optimisation; and low quality & unrelevant links. Fortunately for you, we are experts in penalty recovery.

03

On-page SEO

On-Page SEO refers to all measures within the website itself, in order to improve its position in the search results. Whilst On-Page SEO is important in establishing a firm foundation for your website, it's rarely enough to move the needle, and win in a competitive market. Some of our On-Site optimisation components include heading (H) tags; alt image tags; site structure and internal linking, and content optimisation. In a sense, On-Page SEO is like holding a sign outside of your business saying you’re the best in your industry. This doesn’t really hold much validity unless other people (apart from your friends & family) think that also. Google needs to get a gauge for your credibility, which is where Off-Page SEO comes in.

04

Off-page SEO

Off-Page SEO refers to all measures external to the website itself, in order to improve its position in the search results. The majority of SEO's approach a campaign with the mentality of ticking boxes. Results are inconsistent, and they're left scratching their heads, and helpless in a sense. We focus on what's actually going to consistently exceed the threshold and win against your competitors. Much like the real world, the hardest thing to manipulate in a business is what people say about you. Google's main way of measuring social proof, and where they place most of their weight on search results, is your backlinking profile. They rate these based on their relevance, importance & trust. Similarly, a restaurant gains credibility only when people or figures of authority eat there and rave to their friends & family about the experience, and a buzz is created. Our backlinking methodologies are highly advanced, and where we place our main focus & resources. This is what consistently gets the needle moving, and we have the results to back this claim.

05

Domination

Our strategy, combined with the implementation of our SEO methods, yields domination. We have successfully dominated some of the most competitive searches in the nation and can do the same for you. When we say we set you up to win, we don’t just mean on delivering with rankings & traffic. The reality is, just by being present when people are searching for your service or product can be more than enough to skyrocket sales. We’ve seen this time & time again. However, we also provide & implement for our clients the proper framework for conversion to increase the number of visitors into buyers. You will also have the opportunity to purchase our additional service (once the campaign is complete) for visitors that fail to convert (or the window shoppers). They will be remarketed with ads that will chase them around the internet.

06

Referrals

We understand that when you discover a good thing, you want to share it with others. By this point in the relationship, you would have experienced our red carpet process, and you want your friends & family in business to know what it’s like being in the promise land. Much like SEO, word of mouth is an incredible method of marketing, which is why we want to reward you. At Gray, we have a referral program that could potentially get your website’s SEO maintenance (once the campaign is complete) done at a significant discount price or even free. All you need to do is refer them to us, and we handle the rest.

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Some of our clients

100+ small, medium to large sized businesses around the world

Canberra SEO

Today’s marketing world is changing rapidly, and SEO is the driving force behind this change. Nowadays, savvy business people use SEO Canberra as a viable marketing tool to bring more qualified customers and leads on board. If your business is still lagging in customer acquisition and lead generation, then it’s time to abandon traditional forms of marketing like print and TV ads and adopt search engine optimisation. Canberra SEO, by itself, works magic in many ways. It provides a business with web traffic, visibility, credibility, high ROI, and insight into customer habits. Let’s discuss each of these benefits in turn.

Web traffic

Would you set up your store on a backstreet or the internet? Setting up your business, either offline or online, is going to get you traffic. However, all those people walking around the street or browsing the web won’t make you any money or even become your customers if you don’t make an effort to market yourself. It’s good to conduct business on a crowded street, but SEO is more affordable than renting a store and more effective in generating leads, therefore, the best marketing option for your business.

Visibility and branding

When people search for your services and products, you want to be #1 on Google. This would mean more clicks and more traffic for your website. But this is not possible without an SEO company Canberra. Though SEO doesn’t guarantee top rankings, it ensures you appear in search results for keywords/terms directly related to your business. If you frequently appear in all these search results, you’ll gain more and more mindshare. What’s more, your target customers will eventually visit your website.

Credibility

Your ranking in search engines is a vote of confidence in the minds of customers. When you continually show up in search results, people will trust you much more. This includes your products and services. Remember those days of yellow pages? If you were looking for a contractor, who would you feel more confident hiring – the guy on the first or tenth page of the listings? This shows the power of having a high search ranking. In short, it makes you more credible in customers’ eyes. With SEO, your business will also be more relevant.

High ROI

Why interrupt your clients’ favourite TV show or take up a page in a newspaper they’re reading to post your ads, while you can market your business using SEO and get the best ROI in advertising? Canberra SEO rewards you for your internet marketing efforts. It allows you to reach your target audience when they’re looking for the services and products your business provides. Similarly, it enables you to convince consumers that you’re the right business to buy from.

Insight into customer behaviour

Google Analytics tracks the traffic SEO generates. The data and metrics relayed by Google Analytics are valuable in understanding your customers: how they search and browse; the language and technology they use; the days and times they’re most active; where they live; how much time they spend on the page, you name it. This can help you make more informed decisions pertaining to your business and its marketing strategies.

 

Please fill out a Discovery Form to get started.
Contact us today at 0406 383 014.

 

are you ready to build business with us?